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My Ivory room

my ivory room
Open box with yarn and branded tissue
Outside of shop with My Ivory Room logo

My Ivory Room is a knitting shop and studio opened by Valentina who found a gap in the market when looking for such a space for herself and her friend to meet at.

The London based studio is a space for knitting events, meetings with knitting designers, and for sharing experiences and shopping for yarn without the pressure of having been in a shop too long.

Valentina wanted a space, a living room where every knitter was welcome to come and feel at home. What's better than sharing your passion with a friend in such a cosy space?

Logo design on top of image of knitted jumper

myivoryroom.co.uk

@myivoryroom

Valentina was just starting her business when she reached out to M'ogen to create her brand identity. We worked together to create warm, homely branding for My Ivory Room and then extended this to her social and printed design so all aspects of her business aesthetics aligned.

"I got emotional because how is it possible that even without knowing me in person she understood?"

Thank you card design on top of image of knitting
Repeated pattern of My Ivory Room logo

project deliverables

BRANDING
INSTAGRAM STORY TEMPLATES
INSTAGRAM HIGHLIGHT COVERS
Thank you card design
Sticker design
tissue paper design

Stationery collage of branded materials

LOVE NOTE

Valentina Guercio

"Imogen is a true angel and expert when it comes to graphic design. She just understood what I wanted for My Ivory Room and what I wanted my voice to be. I got emotional because how is it possible that even without knowing me in person she understood? She is present until the very last day and beyond. I couldn't be more grateful for having the chance to work with her and I would choose her again another thousand times."