jelly
the label
Jelly
the label
Jelly The Label is a unisex fashion brand that focuses on comfort, quality and versatility.
Inspired to be a female owner in a male dominated industry, founder Janae struggled to find clothes that fitted her personal style so founded Jelly to fill that gap in the market.
With a unisex target market, Jelly focuses not on who to market to but what the pieces can bring to their target market, specifically people who are confident in their own style and aren’t just following trends. Jelly is not just a fashion brand but a community people aspire to be a part of.
BRANDING
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"There is no one better for all your branding needs!"
Janae was at the very beginning states of starting Jelly when she reached out to M'ogen to create the visual identity for the brand. We worked together to create a bold, laid back identity that appealed to a mixed gender market.
"Working with Imogen was an absolute dream, she completely understood me and the vision I have for my brand.
There is no one better for all your branding needs! Nothing was too much trouble and she was always quick with changes and updates.
I am absolutely obsessed with how everything came out, it’s all perfect.
Highly recommend this little darling."
janaye austin brant
LOVE NOTE
