Jelly The Label is a unisex fashion brand that focuses on comfort, quality and versatility.
Inspired to be a female owner in a male dominated industry, founder Janae struggled to find clothes that fitted her personal style so founded Jelly to fill that gap in the market.
With a unisex target market, Jelly focuses not on who to market to but what the pieces can bring to their target market, specifically people who are confident in their own style and aren’t just following trends. Jelly is not just a fashion brand but a community people aspire to be a part of.
"There is no one better for all your branding needs!"
Janae came to M'ogen Creative at the very beginning of her brand's journey, with a clear vision but no visual identity to match. We worked together to create a bold, laid-back brand that spoke confidently to a mixed-gender market... one that celebrated individuality and personal style over trends.
The result was a cohesive brand identity that extended across Instagram feed templates, story templates and highlight covers, giving Jelly a strong, consistent presence across social media from the very first post.
"Working with Imogen was an absolute dream, she completely understood me and the vision I have for my brand.
There is no one better for all your branding needs! Nothing was too much trouble and she was always quick with changes and updates.
I am absolutely obsessed with how everything came out, it’s all perfect.
Highly recommend this little darling."
janaye austin brant
LOVE NOTE